Door County Living provides an outstanding marketing vehicle for groups interested in a target audience of midwesterers who vacation or who own second homes on the Door Peninsula. Door County Living presents a more effective way of reaching this important audience - Vacationers and Seasonal Residents. Marketing to this audience via display adverising in Door County Living produces a better overall awareness of our advertisers’ products and services, and the most cost-effective print advertising in Door County.

The Vacationer - Vacationers are an extremely important audience when considering the Door County economy (which is largely dependent on a robust tourism industry). Vacationers represents the largest group of spenders visiting Door County every year. Door County Living engages this group and introduces them to new places, activities and people, and focuses on things that appeal to their lifestyle.

The Seasonal Resident - Seasonal Residents are also extremely important when considering the Door County economy. Seasonal Residents own second homes and have more discretionary income than any other group. Door County Living focuses on topics that this very important group of consumers is interested in, with departments and feature articles that are geared to their lifestyle.